Launched in July of 2009, Greater Richmond Grid has profiled living, working and playing in the region. With an eye on innovation, inspiration and individuals' accomplishments in Richmond's business, retail, arts and entertainment, the magazine and its website (RichmondGrid.com) strive to profile the area's creative vibrancy and authentic character.
The grid motif came about because we found that there are so many points where your opportunities to live, work and play within the region intersect. As the boundaries between work life and home-life continue to blur and the options for socializing expand on seemingly a daily basis, charting out all the new developments and resources and where they intersect in your life and in your community seemed best captured on the grid. In many ways, how all these various ideas relate is what gives Greater Richmond Grid its synergy.
Emerging Media As technology affords us the opportunities to take on creative projects and business ventures, it also is changing how we interact with each other and how we represent our region through emerging media. With the proliferation of science, business, education, culture and media centers in Richmond, it is not surprising that Greater Richmond Grid is devoted to social media and new resources for connecting these various communities.
Circulation and Distribution With a circulation of 60,000, the glossy magazine is published quarterly and is distributed free at participating businesses and retail locations throughout the metropolitan area or available for home delivery via subscription.
All regional colleges and libraries receive distribution copies as well as several corporate headquarters that provide the publication to employees.
The Greater Richmond Partnership Inc. uses the publication to promote new or expanding business in the area. Hotels like the Richmond Marriott distribute the publication the guest rooms.
Website Popularity, Facebook Sampling, Readership Demographics The website's weekly updates have gained a readership approaching 40,000 unique visitors per month in its first year.
A demographic microcosm of our readership can be found in the survey of
our Facebook friends. Split into approximately thirds in age brackets of
25-34-year-olds, 35-44-year-olds and 45-54-year-olds, the readership
is also almost evenly divided been males and females -- with women
readers in the 35-44-year-old demographic comprising a slight majority
by a mere 8% margin beyond the male readership.
Our readership, both for print and online, is comprised of corporate professionals, local and state government employees, communications media personnel, entrepreneurs, retailers, college students and graduates entering the workforce, as well as those creative individuals in the arts and nonprofit sector.
