Let's face it -- plopping a For Sale sign in the middle of a freshly manicured lawn just doesn't cut it anymore. Even during the best of times there's a need for a little marketing whiz-bang in order to move the finest Richmond shanty.
RichmondHomeBuzz’s YouTube promo—a cross between an MTV Real World cast intro and a Bob Dylan/R.E.M. video.
And that's where RichmondHomeBuzz, a full service real estate marketing firm, steps into the picture.
"We assist home owners, developers, Realtors, and landlords," explains Andrew Ryan, one of the masterminds behind the two-year-old undertaking. "We saw a need in our community for high-quality, inexpensive marketing tools."
Ryan, who met his fellow business partners at University of Richmond, boasts previous experience powering the marketing and public relations campaigns for some of the world's most prominent law, accounting, and consulting firms. Joining Ryan in the venture are equally talented industry experts Mike Gray, Mark Hickman, and Greg Hofbauer.
As the economy slowed transactions down in recent years, the experienced and optimistic band of brothers at RichmondHomeBuzz simply worked harder in search of new ways to help clients adapt.
One observation made earlier on in their endeavor was the fact that in this new economy the end user (consumers) were seeking out more evolved and complicated tactics to search for the perfect property. Ryan says that his team began to track how consumers were increasingly relying on web-based technologies and social media to do their research instead of using traditional mediums. RichmondHomeBuzz responded by "building full campaigns using these new technologies so that transactions can happen," says Ryan. "There is so much competition for business out there that homeowners, developers, Realtors, and landlords have to be innovative when trying to reach their audience."
By partnering with their clients to craft and implement successful marketing campaigns, Richmond- HomeBuzz simply sees itself as a tool to empower clients to sell or rent their property. The marketing tactics offered by the team include traditional, online, and new media that are enhanced by their relationships with a network of local real estate experts. Examples of RichmondHomeBuzz services include snazzy customized brochures and fliers, interactive websites, video tours, social platforms, and photo galleries.
"Our motivation comes from our love of what we do," says Ryan. "Our clients are Greater Richmond clients who are motivated to move their property. We love coming up with new ideas on how to help them because each property is so unique. We are very lucky to be in such an interesting business."
