Richmond GRID is a glossy, quarterly magazine; website; and social media platform designed to celebrate how we live, work, and play throughout the region. Grid uses a solutions-oriented approach to journalism that showcases the region. We are purpose-driven and feature people and ideas that push Greater Richmond forward.


  • Avid supporters of local businesses
  • Purpose-driven and involved
  • Active, Inspired, and Curious
  • Early Adopters
  • Opinion Leaders and Influencers


  • Grid’s readership is split into approximately thirds in age brackets of 25-34-year-olds, 35-44-year-olds, and 45-54-year olds.
  • Grid’s readership is almost evenly divided between males and females—with women readers in the 35-44-year-old demographic comprising a slight majority by an 8% margin beyond the male readership.
  • 80% of readers will talk to someone about something they have seen in Grid magazine or online.
  • On average 75% of Grid’s readers will consider buying something as a result of seeing it in a magazine.


  • Local stores, restaurants, and business owners
  • Startups, innovation, and economic development
  • Creative thinkers, civic leaders, and change makers
  • Local food, craft beer, cocktails, and wine
  • Local farms and farmers
  • Non-profits, servant leaders, and causes
  • Active lifestyle, green spaces, and well-being
  • Art and culture