By now you’ve seen them on a social platform or two-those snazzy little RVA stencils that folks are using to support our talented city by the river. Thanks to West Cary Group, founded in 2007 by Moses Foster, Blair Keeley and Camille Blanchard, we have the RVA Generator-a web app that allows Richmonders to upload their own pictures into an RVA stencil or brand-to give a shout out to what they feel makes Richmond so darn uniquely creative.

Focused on seamless integration of multiple communications channels, it’s no wonder the West Cary crew was recently asked to join some of the Richmond greats-such as VCU Brandcenter, The Martin Agency, J H I-to help inspire this new social identity for Virginia’s Capital-the Capital of Creativity. As a result, West Cary Group cranked out the RVA Creates website (www.rvacreates.com) and the RVA Generator stencils.

“What elevates West Cary Group’s services above ordinary agencies is our foundational belief that diversity of thought produces consistently superior results,” says WCG’s web developer Fletcher Padgett. “What differentiates us from our competitors is our obsession with channels and the impact they can have when creating unique customer experiences for our clients. Today’s society consumes information in ways it never has before. We have to make sure that information is formatted, packaged and interpreted for the channel-or channels-of their choice.”

West Cary Group, an award-winning marketing communications and advertising agency firm, has amassed an impressive roster in recent years, while boasting over 20 full-time personnel and a rock-solid list of clientele. Quickly becoming the go-to firm for integrated high-performance marketing; West Cary Group caters to far more than just digital channels.

The company’s expertise in the digital arena has led to recent gigs with MeadWestvaco (“Careers” recruitment web page) and Progressive Insurance (mobile advertising and customer retention tools).

Padgett says that technological advances in web, social media, and mobile have made information available at the speed of a tweet. “Communication now occurs in real-time, which translates into real-time feedback and real-time results. We can use that information to create better user experiences,” he notes.