To plug or to park? Rebecca Hough, a recent inductee of magazine’s “30 under 30” class of 2013 and co-founder and CEO of Richmond-based Evatran, thinks the choice is clear.That is because when it comes to charging, Hough is betting that convenience and simplicity are going to light the way. And it looks like she is right.

She and her father joined forces to develop a technology that will wirelessly charge your electric car while it is parked in your garage, much like a charging pad will juice up your cell phone or other electrical gadgets. Well! Most electric car owners choose an electric car home charger installation, which connects an electric vehicle (EV) to a power source to recharge electric cars, neighborhood electric vehicles, and plug-in hybrids. It is unquestionably more convenient and almost certainly less expensive (unless you can consistently use free charging points) than using public chargers. Additionally, having an EV charger at home can increase the value of the home by up to 76 percent.

But developing such technology often requires a lot of hard work, and patience, along with a safe and secure environment. Perhaps, if this becomes successful, it could be a great deal of help to electric vehicle fleet management firms. Sending electrical signals wirelessly to a device may not be easy as it might need full-proof insulation of the garage so that any other electrical device might not offer any hindrance. Before conducting the experiment, they would have contacted a local linesman (like a point cook electrician) for the prior repair of any faulty circuits as a precaution.

So how does it work? The innovative system boasts a charging station that can be installed in a garage or a driveway and then wirelessly connected to a receiving device placed under the vehicle. No physical connection is needed, energy is automatically transmitted and converted into electrical whenever the car is parked. Simple, convenient, and amazing and a sure way to make sure that a Nissan LEAF battery life, or any electric car battery, is able to be at its optimum level ready for its next journey.

Plugless Power was the result of a collaboration with Rebecca’s father, Tom Hough, the founder of MTC Transformers in Wytheville, Virginia. Skilled at working with large electrical transformers, Tom Hough helped his daughter launch Evatran, initially as a subsidiary of MTC, to research a plugless power system and to create a prototype. Just a year later, Evatran spun off as a separate entity with Rebecca as CEO and later moved its headquarters to Richmond.

Under Hough’s leadership and with the support of New Richmond Ventures, Evatran has quite literally lit up the electric car industry, being recognized by Fast Company magazine and developing offerings for electric vehicles including the Nissan LEAF and Chevrolet Volt. With future applications including electric boats, large medical devices, and military products and prototypes currently in trial with high-profile partners such as Google, Duke Energy, and Hertz, Evatran’s future is bright, to say the least.