Venture Richmond, a non-profit organization working to enhance the vitality of Richmond’s downtown community, released its newest street pole banner campaign today designed to celebrate arts, culture and creativity in the area. The one-of-a-kind banner designs, inspired by the “A to Z alphabet game,” features examples of things that are created or are happening in Downtown, such as “A” for architecture, “B” for bikes, and “C” for chefs. Venture Richmond says the “RVA Creates A to Z” alphabet campaign is a way to showcase Downtown’s vibrant creative community and to encourage community participation.
“Downtown is RVA’s creative epicenter and this will expand even more when VCU opens the ICA (Institute for Contemporary Art) at the Markel Center next year,” said Lucy Meade, of Venture Richmond. “Throughout all of Downtown you can find artists, innovators and entrepreneurs living, working, playing, investing and creating. Venture Richmond wanted new street pole banners to celebrate this vitality.”
During the campaign launch, Mayor Levar Stoney, who was elevated by a bucket truck, helped install the new banners on E. Leigh Street behind the Coliseum and Altria’s Center for Research and Technology in the VA Bio+Tech Park. “Richmond is the cultural, arts and history capital of the Commonwealth, and these banners provide a unique way to display all that is RVA,” said Mayor Stoney. “Venture Richmond has found a fun and creative way to engage the community and launch conversation on Richmond’s growing success story.”
More than 200 banners have been installed around Downtown. View all the banner designs at www.rvacreatesatoz.com.