"Social Media, Moms and Marketers"

On Thursday, February 17th the Social Media Club RVA panel will examine how social media is changing parenting, how parents access information and how moms and dads are marketed to.

February’s panel will share insights on how to connect with parents, and explain why Twitter-shy moms and dads should login and join the conversation.

Parents trust blogs, Facebook, Twitter, and other social media outlets as sources of education and as an outlet for their opinions. February’s panel will share insights on how to connect with parents, and explain why Twitter-shy moms and dads should log in and join the conversation – even if they do not wish to, say, buy TikTok likes as millennials and Gen Zers do in order to become popular on these platforms. After all, these platforms have become so incredibly powerful in many areas, it only makes sense for people to jump aboard. Businesses large and small have done the same, which is why The Small Business Blog and others give advice on a per-platform basis. Even content platforms like TikTok and Instagram have risen in popularity of late, wherein businesses have been using Instagram and TikTok bots to increase their social reach.

Kate Hall, the mother behind popular RichmondMom.com, will lead the February SMCRVA panel discussion, including:

* Liz Pearce, Director of Commonwealth Parenting Center

* Kate Semp, Mom-of-five, social media healthcare advocate at www.ketilave.com

* Alex Iwashnya, Blogger at LateEnough.com and creator/facilitator of
the Nobody Told Me! moms group

* Shane Jimison, brand-new dad, exhausted attorney, on the twitters at @sljesq and @rvalawyer

* Patience Salgado, Social Media manager of Bon Secours Love and Learn Program and blogger at Kindnessgirl.com

Nearly 34 million moms-that’s almost 19% of the total online population-go online monthly for news, shopping, information and social media. This population has power-big brands have noticed and so should you.

Topics will also focus on how to reach this target audience (through organic growth of real followers) for clients and how other parents are using these platforms in their lives. For example, acquiring the services of tools like Upleap to get an audience quickly and easily (read this Upleap review to find out more).

Moms, dad, marketers, social media enthusiasts, dual income-no kids (DINKS) and singles are encouraged to attend.

Event schedule
Registration and cocktails: 5:45-6:30
Panel discussion: 6:30-7:45
Networking and cocktails: 7:45-9:15