Beginning with the March 2011 issue, Greater Richmond Grid will become a bimonthly magazine.The two-year old publication will also launch a new section called “Active: RVA’s Recreation & Wellness Community.”
“As more and more residents and visitors have adopted an active lifestyle, centrally-located Richmond has grown into one of the most celebrated healthy living communities in the country,” says David Smitherman, who was the publisher of Sports Backers Quarterly (SBQ Magazine) and will now head up the new Active channel found inside Grid.
The March issue of Grid will offer the official Race Guide for the Ukrop’s Monument Avenue 10k. In addition to the current distribution Grid will be handed out to the 35,000+ participants.
“We will also be expanding our circulation,” says Ted Randler, Grid’s publisher. “As the magazine grows, we are finding new ways to connect to the various communities. So many business professionals participate in the area’s athletic events – and there are a number of events that occur Downtown and throughout the region – adding the recreation and wellness aspect is such a natural fit.”
The new publishing months — January, March, May, July, September, and November — will enable the magazine to capture stories in the print version in a timely manner. The November issue will also carry the race guide for the SunTrust Richmond Marathon.
Since launching in 2008, Greater Richmond Grid has endeavored to track creative trends, resources and the diverse communities that enliven the region’s culture, business, entertainment and social media. Randler says that while some issues will emphasis topics and events, the magazine will continue its full array of creative subjects.
“Through the publication’s live, work and play channels we have had the opportunity to profile hundreds of innovators and people who have inspired us with new ideas. Bringing RichmondMom.com on the Grid connected our readers to family and home-life options,” Randler says. “With Active, the readers will have another compelling ongoing story of successful living in Richmond.”
“In addition to more issues we are also able to provide new advertising rates,” he notes. “We are trying to help those who wish to participate as advertisers to reach our growing readership. The March issue will have a circulation of 135,000 readers in the region and we want folks to use the opportunity to promote their products and service.”
Click here to check out the new Active channel on RichmondGrid.com.
Click here for ad rates and details.
Article from Issue #7