The road has been long, but at last Richmond’s Noah Scalin, known for his award winning Skull-A-Day art project, has brought to life a decade’s old idea. His new book, The Design Activist’s Handbook, is Scalin’s way of sharing the ideas that have shaped his career.

As a self-described activist, Scalin believes that all the work he produces can be done in an ethical and socially conscious way. “This is a practical guide to making a living based on your personal ethics,” says Scalin.

Co-authored by Michelle Taute, the book features interviews, guidelines, and provocative questions that enable Richmonders to make their work more ethically driven. “I’m a realistic optimist,” says Scalin. “But just think, if everyone did this the world would just be a better place to live in.”